RE Recovery Index: 2 Fla. Cities Beating Pre-Pandemic Levels
The U.S. real estate market is now doing better than it did before the pandemic, with the Recovery Index hitting 103.8 compared to a back-to-normal score of 100. Two Central … Continue reading
Investing Giant to Double Down on Single-Family Home Buys
Invitation Homes wants 88K more single-family homes in its portfolio. The company buys homes and rents them, with a business model that mimics a multifamily complex. Invitation Homes, the nation’s … Continue reading
Why is the housing market thriving in a pandemic?
The deadliest pandemic in more than a century has failed to derail the housing market because of the lowest mortgage rates ever recorded coupled with a shift in how people … Continue reading
Buyers Can’t Smell Smoke In a Virtual Tour – So Tell Them
In a virtual tour, real estate professionals can use the camera to be a homebuyers’ eyes and ears, but they have to function as the buyer’s nose too. The pandemic … Continue reading
6 Tips for Conducting a Kitchen Video Tour
In videos, a kitchen can look attractive. But buyers need to really see a kitchen: Realtors should show views and comment on cabinets, flooring and even the plumbing. Video tours … Continue reading
Google will make it impossible for lenders and Realtors to target consumers based on ZIP code, demographics
Google announced it is tightening its policies, prohibiting employment, housing and credit advertisers from targeting or excluding ads based on certain demographics and ZIP codes. The company explained that it has … Continue reading
Pandemic Could Drop Demand for Open Floor Plans
An open floor plan encourages intimacy, but extended social isolation and a greater demand for home offices could lead to long-term lifestyle changes – and more walls. The rise in … Continue reading
4 Tips to Improve Your Professional Image
Real estate is a people business. You can win or lose an opportunity to move forward with a listing based on how you appear and how you speak. Of course, … Continue reading
IRS Tax Breaks for Working from Home Have Changed
Independent contractors can deduct a home office, and any pandemic-era upgrades probably can be deducted too. There are two ways to calculate the tax amount. Struggling to teach a Zoom … Continue reading
17 Moves to Launch a Successful Real Estate Business
When Shayla Twit started her real estate career in 2002, she knew a financial game plan was essential to her success. “I saved up, so I would have a cushion … Continue reading