
6 Steps to Win the Listing
A little sleuthing can help you target your presentation to the seller so you can get the listing. Like many successful Realtors®, Lynn Paskow Savits tailors her listing presentations to … Continue reading
Are you overpromising real estate closing times?
For the past two weeks, HousingWire took a deep dive into the effects an accelerated market can have on appraisal turn times and the delta between appraisal ratings and market … Continue reading
How Can You Turn Renters into Homebuyers?
Most renters generally like the idea of homeownership but they’ve put it off or incorrectly think there’s no way that a bank would consider them for a mortgage. Agents can … Continue reading
Great Ways Realtors Use Facebook Live
Facebook Live allows Realtors to tap into consumers’ demand for videos and get it widely distributed by using social media. There are many ways agents can use Facebook Live to … Continue reading
Email Offers Biggest Returns for Real Estate Marketing
ActivePipe report: Email provides the greatest return on investment, “returning $42 for every $1 spent,” in comparison to other marketing channels. A new report by real estate marketing firm ActivePipe … Continue reading
4 Hashtag Mistakes to Avoid on Social Media
Hashtags can increase your notoriety, engagement and conversations – and even boost your brand. But using only popular hashtags probably doesn’t help much. Learn how to use hashtags. It can … Continue reading
How Do I Conduct an Agent-Led Video Chat Tour?
Buyers often commit after they emotionally connect to a home, and that’s a bit tougher via a virtual tour. As a result, good virtual tours require a bit of preparation. … Continue reading
Analysis: Videos Perform Best on Social Media
Videos posted on social media to get the most bang for your marketing buck including higher engagement, regardless of which social media platform you use. If you want to up … Continue reading
How to Keep Your Staff Motivated and Inspired
Hire motivational speakers. At the beginning of 2020, designer Pam Shamshiri tapped writer and designer Mallery Roberts Morgan to give her studio a “State of the Union of Design” address. … Continue reading
Work-Life Balance: Be the Expert, Not an Employee
Some Realtors promise to hold hands and answer calls 24/7, but to achieve work-life balance, sell them on your abilities and marketing system rather than your time. Real estate agents … Continue reading