55-Plus Market: Builder Confidence Surges in Second Quarter
The index measuring attitudes about 55-plus communities jumped 27 points to 65, according to NAHB. The index has now returned to pre-pandemic levels. Builder confidence in the single-family 55-plus housing … Continue reading
Staging a Home? ‘Cozy’ Is the Latest Pandemic-Inspired Trend
“Home” has a new meaning to people shut in for months, and they’re looking for comfort in the form of “soft and cozy materials, light colors and relaxing vibes.” The … Continue reading
7 Tech Mistakes Small Businesses Frequently Make
The internet is a gift for small businesses: It lets them look as big as Walmart. But too many small businesses ignore tech safety and fail to keep software current. … Continue reading
New Home Sales Surge 13.9% – Far More Than Thought
The increase in July follows strong numbers in May and June. But while experts predicted another increase, the level of that increase surpassed most expectations. Sales of new homes jumped … Continue reading
Will New Facebook Video App Be Your Next Tool?
Would short interactive video clips set to music help you sell a house – or yourself? Facebook debuts its Instagram Reels this week – an attempt to compete with TikTok. … Continue reading
Big Question: How Many At-Home Workers Will Commute Again?
The answer impacts commercial and residential sales. Some employees want to go back, but a few might be surprised to find it’s mandatory. Employers say it affects hiring. News reports … Continue reading
Builders Add ‘Home Office Package’ to Their Marketing
The gourmet office arrived. KB Home’s package includes workstations, electrical upgrades, ultra-high-speed tech connections, custom lighting and soundproofing. As more people work from home, the home office has gained prominence … Continue reading
What Do Americans Want? Check Their Google Searches
“Can you use money from a 401(k) to buy a house?” The number of consumers asking that question rose 2,800% in the past three months. As pandemic conditions and historically … Continue reading
You Can Make Sure a Home is Age-Friendly
Out of 28.5M U.S. homes with an older adult, 1 in 4 presents some type of problem for the older resident. Older homebuyers should consider this – but most don’t. … Continue reading
Sales of large homes skyrocket as homeowners seek more space
Homebuyers who are juggling work and school from their home want more space, triggering an increase in the number of sales of large homes. According to Redfin, sales for large … Continue reading