1 in 3 home sales go to first-time buyers, and marketing efforts to this group can focus on renters or perhaps couples going through some kind of life transition. Some … Continue reading →

The TikTok app can create short, fun videos that attract new page views for little expense, helping agents interact with more contacts and generate new leads. TikTok, the latest social … Continue reading →

Real estate pros need to drive people to their websites. But it can be challenging to create the perfect website, find the right content and keep it updated. Real estate … Continue reading →

A real estate coach thought she helped agents confront every possible challenge – then the pandemic hit. But buyers and sellers need Realtors now more than ever. As a real … Continue reading →

Real estate brokerage Keller Williams has teamed up with Facebook to train it’s agents on best practices associated with virtual home tours. Instead of laying off or furloughing employees, Keller … Continue reading →

Some 33% of all home sales are to first-time home buyers, who tend to be roughly 32 years old, recently married, and have an annual income of $72,500, according to … Continue reading →

Anyone can provide numbers on a sheet of paper, but if you are hoping to successfully raise capital online, especially during times like these, you will need to go beyond … Continue reading →

Last week, I wrote about why podcasting should be embraced by real estate agents. I think I made a pretty compelling case that podcasting can be a great tool for … Continue reading →

It’s safe to say that iBuying made waves in the housing market in 2019. From Zillow to Opendoor, the instant buyer conversation dominated the internet and the real estate industry, … Continue reading →

Study: About 1% of homes sold in 2019 went to an iBuyer, but while Orlando ranked 13th nationally (No. 1 in Fla.), only 2.2% of its home sales involved an … Continue reading →