Would short interactive video clips set to music help you sell a house – or yourself? Facebook debuts its Instagram Reels this week – an attempt to compete with TikTok. … Continue reading →

You need a photo of a Gulf sunset to sell a beachfront condo. A title company you often use has a perfect photo on its website and surely wouldn’t mind … Continue reading →

In a virtual tour, real estate professionals can use the camera to be a homebuyers’ eyes and ears, but they have to function as the buyer’s nose too. The pandemic … Continue reading →

In videos, a kitchen can look attractive. But buyers need to really see a kitchen: Realtors should show views and comment on cabinets, flooring and even the plumbing. Video tours … Continue reading →

Google announced it is tightening its policies, prohibiting employment, housing and credit advertisers from targeting or excluding ads based on certain demographics and ZIP codes. The company explained that it has … Continue reading →

Real estate is a people business. You can win or lose an opportunity to move forward with a listing based on how you appear and how you speak. Of course, … Continue reading →

When Shayla Twit started her real estate career in 2002, she knew a financial game plan was essential to her success. “I saved up, so I would have a cushion … Continue reading →

People who focus on a handful of summary milestones in the contract can miss critical details that cost them dearly. Many people look at a contract as a forward-looking set … Continue reading →

Customers must find you, and with fewer networking events, a website is an agent’s primary face in the community – but only if it comes up when customers use Google. … Continue reading →

Email, blogging and print ads can drive customers to your website – but what do they see when they get there? In cyberspace, your website has to create the lead. … Continue reading →