How should real estate brokerages measure success?
The success or failure of a real estate brokerage seems to be measured by a variety of components in today’s world. Much like the tech industry, the number of real … Continue reading
S. Fla. Broker Sued for Sending Unsolicited Spam Texts
A customer who alleges that a real estate broker sent spam texts filed a lawsuit against the broker. The Real Deal calls it “the latest case brought by a pair … Continue reading
Write a Compelling 30-Second Commercial About Yourself
Debra Traverso, a marketing consultant, says Realtors should create 30-second message to let prospects know who they are and what they do. They should deliver a distinct and memorable message … Continue reading
5 reasons why every real estate agent should embrace podcasting
Real estate agents are always looking for that competitive edge, that unique way to stand out and be found, known, and remembered in their local market. But how? While there … Continue reading
How fear of new things is crushing real estate agents’ growth potential
Unfortunately, not a day goes by without an overwhelming amount of complaining and pessimism from fellow real estate agents on social media. The highest concentrations of whining can be found … Continue reading
Record number of renters believe renting is more affordable than owning
A recent report from CoreLogic showed that home prices increased 4% year over year in December, and projected the U.S. price index will rise by 5.2% by December 2020. As … Continue reading
Millennials don’t trust lenders or the housing market – So how do we reach them?
One of the most defining characteristics of the Millennial generation’s experience with the financial and housing ecosystems is that of fear. As a result, they have developed a pervasive mistrust … Continue reading
4 Ideas to Revive a Lingering Listing
A listing just won’t sell. Is it starting to look stale? Real estate pros recently shared with Forbes.com what they do when they get a listing that has started to … Continue reading
The Generational Shades of Social Media
After a transaction closes, it’s important to continue connecting with clients in a targeted, personalized way that takes into account the client’s generational age. People of Generation Z (10-23 years … Continue reading
7 worst excuses agents make to avoid taking action
As a real estate marketing coach and mentor to agents and loan officers, I’ve heard them all: All the “reasons” why you can’t do the thing you just said you … Continue reading